It is always a question if you should list all donors on a donor wall. You consider the cost of updating the wall, is it worth listing all the donors? Some donors give millions others give five dollars, but you can recognize all your donors. The most cost effective way to manage large donor recognition lists is with interactive digital donor recognition. Digital signage is user friendly and engages contributors and visitors. Added content that includes donor stories, foundation information, videos, celebrations and events make people come back to the display again and again. Added features for instant online donations give value to the digital component of your donor wall.
Arreya Digital Signage Suite is the only digital signage software service specifically developed for interactive touchscreen donor recognition displays. Developed by Presentations, Inc with an understanding of the clients need to make their own updates easy and affordable. The cloud-based software service (Saas) allows the user to login in from anywhere into their online account and make changes. Through the clients personal subscription they can login to their ARREYA account from anywhere and push content instantly to all devices. Large donor lists can be uploaded using the exclusive ARREYA widget List-Eez. The special widget takes Excel data lists and automatically processes the list to populate directly into the ARREYA content. List-Eez also automatically separates the lists into pages and columns to fit the digital screen. No code writing required. It automatically replaces donor listings without reformatting content.
Have different donor campaigns? Interactive digital donor recognition with Arreya digital signage allows for multiple campaigns within the same content. Arreya allows digital content to be shared on unlimited devices without adding any costs, even tablets and phones. Donor recognition walls can be seen by donors anywhere, expanding the marketing for donor campaigns and potentially gaining more donors.
Want to spotlight on specific donors with donor stories? Digital donor recognition with Arreya digital signage allows clients to add and change donor stories instantly and remotely with the easy built-in editor and manager.
Digital donor recognition is the perfect addition to any donor recognition project. It combines so many of the needs of donor recognition while reducing the ongoing maintenance costs and engaging your audience and future donors.
Celebrate your donors with a donor recognition wall that represents your organization and the money your raised. Engraved tiles are a thing of the past and look more like tombstones than a giving campaign. Donor walls made up of engraved blocks and printed lists are the most common and easiest to build, but do they really represent all the hard work and effort that went into your giving campaigns? Donor walls should not be an after thought, but a part of your campaign budget. Donor walls should catch attention and engage people to give. Donor walls are a great opportunity to express your vision and mission through visual artwork and promote your campaigns. Donor walls with lists can be special just by adding personal photos. Your donors want to feel special and you have an obligation to make that happen.
How to begin:
- Look at a companies portfolio
- Interview former clients
- Interview the company
Find a company you are comfortable in working with and tell them what you are envisioning. Any company that is willing to give away their designs to get the build, is going to give you a stock design that is off the shelf. If you want something original, you will pay for design and in the end get something you can be proud of and is original to you. You probably think, it is going to cost a lot more, but when you compare prices, you will be surprised. Donor walls don’t have to be boring once you see them as artwork. Presentations custom designs and builds every display with an artistic eye and quality engineering. We consider the space, architecture and the purpose of the client and the campaign. Sometimes we recommend painting the wall or design custom wallpaper to be background for the donor wall. Presentations donor walls are not cookie-cutter versions of the same thing over and over, but special for you.
1. Plan Early
The time to think about donor recognition isn’t when you’re planning the celebration party. Include a recognition wall display cost in your total fundraising effort and be sure to integrate the design into your architectural and signage program.
2. Don’t make promises you can’t keep
In the throes of raising funds, different promises are often made to different people – some impossible to keep. Begin by setting guidelines on how gifts will be recognized on the donor wall.
3. Head off anomalies, but design for variables
Hospitals, churches and care facilities often receive “in loving memory of” gifts. To control the variability of these listings, provide criteria for how such gifts can be stated on the recognition display. At the same time, plan typography for the longest and shortest naming scenarios.
4. Decide between a finite campaign or living donor wall
Designers need to know the maximum number of donor names that will likely appear before beginning concept development. If the wall is for a single capital campaign, set a firm deadline for inclusion, so names can be alphabetized and placed into donation categories. Design living walls to remain aesthetically pleasing at any stage and be sure to place them in locations that will allow for growth.
5. Allocate a percentage of the budget
Set aside a percentage of the total building budget for the donor wall construction. Avoid the appearance of overspending, but keep in mind that attractive walls make donors feel appreciated and encourage others to give in the future.
6. Complement the architecture
Even when a donor wall is treated as stand-alone art, designers need to work closely with the architect, lighting engineer and signage designers. The finished piece should feel integral to the environment and complement the proportions, materials, finishes and colors of the space.
7. Maintain type consistency
Don’t try to list names in type sizes equivalent to the size of the donations. Color-coding is a common way of protecting typographic consistency.
8. Consider future fabrication
Make sure that materials and craftsmanship are available and can be matched five, 10, 15 years hence.
9. Consider daily upkeep of the donor wall
Take weather resistance, vandalism and maintenance into account before approving the design and location.
10. Proofread, then proofread again.
Imagine etching 1000 names on a single sheet of glass and finding a typo that will remain into perpetuity. Check with donors about unusual name spellings, then assign several people to proofread at every stage of the process.
Set aside a percentage of the total building budget for the donor wall construction. Avoid the appearance of overspending, but keep in mind that attractive walls make donors feel appreciated and encourage others to give in the future.
On a major campaign, the total of all fundraising costs (consultant, feasibility, campaign management, printing, donor events, donor gifts, donor recognition wall, etc.) total 8% – 14% of the total goal of the campaign. The lower the campaign goal, the higher the percentage, and vice versa. The cost should be calculated based on the campaign goal, then added to the campaign total to know what the dollar amount raised needs to be.
Of that fundraising percentage, it is really up to you on how and where to allocate the funds. Donor recognition needs to be taken seriously, as the campaign donors are the future annual donors, and the organizations do not want to lose them. Bottom line – you need to spend enough on the public recognition to make the donors feel special, cared for, valued, and sufficiently recognized. Donor recognition is NOT a “throw-away” item.
It is always a question if you should list all donors on a donor wall. You consider the cost of updating the wall, is it worth listing all the donors? Some donors give millions others give five dollars, but you can recognize all your donors. The most cost effective way to manage large donor recognition lists is with interactive digital donor recognition. Digital signage is user friendly and engages contributors and visitors. Added content that includes donor stories, foundation information, videos, celebrations and events make people come back to the display again and again. Added features for instant online donations give value to the digital component of your donor wall. 